Blockchain Luxembourg S.A. the popular bitcoin wallet and crypto technology company, known simply as Blockchain, announced today that going forward, so as to remove any confusion regarding its name, it is changing the company business name from Blockchain to Blockchain.com.
It is consolidating the name across all service fronts, as the company’s recently launched crypto exchange called ‘The PIT’ will now be known as Blockchain Exchange. Along with these name changes, the company will be rolling up its charts, prices, and stats products into the Blockchain Explorer.
Further, the firm’s entire institutional business — including the Lending Desk, Blockchain Principal Strategies, and the Institutional Trading — will be rolled into Blockchain Markets. Lastly, its venture arm will update its name to Blockchain.com Ventures.
“While subtle, we think this is an important change that will not only help disambiguate our company from the underlying technology, but it will also help prospective customers better understand how to find us and how we can best serve them — whether it’s setting up a Blockchain Wallet or buying crypto on our exchange.”
– Peter Smith, CEO of Blockchain.com
