Join Our Mailing List
Monday May 29, 2023
Bitcoin (BTC) $27,614.40   Ethereum (ETH) $1,888.36
  • Events
  • News
    • Blockchain Technology
    • Capital Raising
    • Crypto Exchanges
    • Crypto Payments
    • Gaming & Betting
    • Investment Management
    • M&A
    • Mining
    • Networks & Protocols
    • Security
    • Vendor Technology
    • Wallets
Trezor Model T
CryptoNinjas
  • Crypto & Blockchain Links
  • Real-Time Market Data
  • Bitcoin ATM Map
  • Token Offerings/Listings
No Result
View All Result
CryptoNinjas
Home Featured

Privacy-focused blockchain ZenCash explains the rebranding to Horizen

Published by CryptoNinjas.net
08/22/2018
Privacy-focused blockchain ZenCash explains the rebranding to Horizen

ZenCash, the privacy-focused blockchain platform for borderless, decentralized communications and transactions, has officially unveiled its a comprehensive brand expansion to reflect its technical, commercial, and community developments since the project launched in May 2017.

The brand expansion, developed with insights from community members, involves ZenCash changing its name to Horizen, a refreshed logo and visual identity, and a heightened focus for its product offerings to include an on-chain treasury voting system, and side chains with smart contracting capability.

“The ZenCash project has greatly evolved since its inception more than a year ago, and it’s now time to expand our brand to more accurately reflect our mission to promote the fundamental human right of privacy worldwide. What initially launched as a privacy-focused cryptocurrency has transformed into a much broader and deeply capable platform that will host a variety of privacy-focused applications, including secure messaging and publishing. The Horizen brand completely embodies our technically-innovative mission and the sentiments of our community — we are a visionary privacy platform in which people can believe and to which they can belong.”

Horizen President and Co-founder Robert Viglione
Beyond ZEN

The brand expansion will enable real-life uses beyond peer-to-peer transactions using the ZEN cryptocurrency, such as censorship-resistant publishing, the ability to build privacy-based applications, and the ability to generate basic income through ownership of their personal data. To note, the platform’s cryptocurrency Zen will remain under ticker symbol ZEN.

In addition, the Horizen platform will feature a treasury voting system designed to let community members vote on issues such as resource allocation for work proposals. In collaboration with established partners, Horizen plans to research and develop a ZenVault wallet, blockDAG protocols for significantly increased scalability, and ASIC mining resistance.

“Our large and engaged community is one of our greatest strengths. I’m very happy that the development of the Horizen brand included feedback from many people that have been with us since the beginning, as well as more who have joined us along the way. Our enterprise has a track record of delivering success, and Horizen encompasses our ability and desire to continue that growth in many ways. As we to pioneer innovation with our community and technical partners IOHK and Infopulse, our expanded brand encompasses our unlimited capability to deliver new product offerings, improve our platform for partners to build even more profitable applications, and enable personal freedom and liberty using technological privacy.”

Horizen Executive Advisor and Co-founder Rolf Versluis

The Horizen brand expansion was supported by BrandTuitive, a New York City branding and marketing firm with a client roster including national and global brands such as Nespresso and Episcopal Relief & Development. In its work for Horizen, BrandTuitive conducted extensive research with the community including miners, node operators, investors, and employees. This work led to the new positioning, name, messaging and visual identity for the project. The qualitative research was reflected in the new name, Horizen, which reinforces the project’s forward-thinking and visionary mission to promote responsible privacy in every aspect of its users’ lives.

The Horizen roadmap detailing current research and development plans is now available.

[embedyt]https://youtu.be/lcR7gOAkZHY[/embedyt]

29
SHARES
FacebookTwitterLinkedinRedditE-MailTelegram

Related News

Horizen and Dash team up to launch “reward marketing amplifier blockchain”

08/25/2021
Horizen and Dash team up to launch "reward marketing amplifier blockchain"

Horizen Labs, developer of an all-in-one public blockchain platform, today announced a new partnership with Dash, the payments-focused and e-commerce cryptocurrency to create a “reward marketing amplifier blockchain application.” The new blockchain will rewards...

Read more

DIA to bring financial data oracle capabilities to Horizen

03/16/2021
DIA to bring financial data oracle capabilities to Horizen

Horizen, a platform enabling users to create their own public or private blockchains, announced today a partnership with DIA (Decentralised Information Asset), an open-source data and oracle platform. This partnership will extend the functionality...

Read more

Horizen and StakeHound partner to launch new DeFi bridge for ZEN token

03/08/2021
Horizen and StakeHound partner to launch new DeFi bridge for ZEN token

Horizen, a bl platform that enables businesses and developers to create their own public or private blockchains, today announced a partnership with StakeHound, a liquid staking enabler. StakeHound will enable users to participate in...

Read more

Horizen to integrate IOTA Oracles on its sidechain protocol Zendoo

03/01/2021
Horizen to integrate IOTA Oracles on its sidechain protocol Zendoo

Horizen, a technology platform that enables businesses and developers to create their own public or private blockchains, today announced a partnership with IOTA, an open-sourced, feeless data and value transfer protocol. This partnership will...

Read more
Load More
Leave Comment

Where to Exchange

Leading crypto suite in Spain & LATAM Visit
European bitcoin exchange Visit
Swap & buy 150+ cryptocurrencies Visit
First U.S. regulated BTC exchange Visit
  • Trending
  • Latest
RockX broadens suite with launch of new ether (ETH) native staking solution

RockX broadens suite with launch of new ether (ETH) native staking solution

05/23/2023
Where Exactly Can You Spend Monero Cryptocurrency?

Where Exactly Can You Spend Monero Cryptocurrency?

10/20/2021
The Sandbox teams with Hex Trust to enable licensed and secure custody of its virtual assets

The Sandbox teams with Hex Trust for licensed, secure custody of its virtual assets

05/10/2023
Token.io launches new spin-out company focused on digital money solutions

Token.io launches new spin-out company focused on digital money solutions

12/10/2019
RockX broadens suite with launch of new ether (ETH) native staking solution

RockX broadens suite with launch of new ether (ETH) native staking solution

05/23/2023
The Sandbox teams with Hex Trust to enable licensed and secure custody of its virtual assets

The Sandbox teams with Hex Trust for licensed, secure custody of its virtual assets

05/10/2023
CoinFlip launches new self-custodial cryptocurrency wallet platform 'Olliv'

CoinFlip launches new self-custodial cryptocurrency wallet platform ‘Olliv’

04/28/2023
Crypto exchange Deribit to launch zero-fee spot trading

Crypto derivatives exchange Deribit to launch zero-fee spot trading

04/20/2023
  • Home
  • Directory
  • Data
  • About
  • Contact
SUBSCRIBE

© 2016 - 2023 CryptoNinjas Disclosures | Privacy Policy

  • Home
  • Crypto Links
  • Market Data
  • Blockchain Tech
  • Exchanges
  • Capital Raising
  • Vendor Technology
  • Token Offerings/Listings
  • Payments
  • Wallets
  • Bitcoin ATM Map
  • Conferences & Events
  • About
  • Contact
No Result
View All Result

© 2016 - 2023 CryptoNinjas Disclosures | Privacy Policy