With the continued rise in NFT trading and gaming finance, RedFox Labs’ marketing and branding arm, RFOX Media, has made moves into Myanmar media. Here is an interview with the CEO of RedFOXLabs, Ben Fairbank, who explains what this will mean for RedFoxLabs.
Please introduce yourself and what you do at RFOX Media.
Ben Fairbank, CEO, and co-founder of RedFOXLabs.
A brief description about what RFOX Media, as well as RedFOX Labs, are about?
RFOX Media is the branding and marketing division for the entire RedFOX Labs ecosystem, serving as a premium platform for KOLs (Key Opinion Leaders), content, media, and advertising.
Exciting to hear of your acquisition of MYMEDIA Myanmar and your Goama partnership. Tell us more about this and what it means for RFOX.
Years before rebranding to RFOX Media, MyMedia Myanmar operated as the country’s most influential and successful platform of its kind. And if you’re searching for answers as to why it’s so popular, we have millions for you. Across all of its distinct channels, MyMedia boasts 13M Facebook followers who generate 35M impressions and consume 20M minutes of video. Every month!
Goama is a gaming platform that is built for businesses, combining the best of esports and the best of casual games to create a competitive casual gaming environment, where players compete on casual games, ranked on live leaderboards, to win real-world prizes. It has been so popular since its inception and is made available to millions of users in the leading apps across 24 countries and counting.
The two companies combine to launch a game titled ‘RFOX Run’ which will offer competitors a chance to win rare and exclusive NFTs based on their tournament performance and leaderboard positions.
How will this new partnership affect RFOX Games which is your own gaming division?
We currently have a gaming division called RFOX Games, but to partner with a non-blockchain gaming platform with such a large daily user base is wonderful exposure in a very different sector for us.
The Myanmar market is still so young, with a lot of potentials, and through this collaboration, we will launch tournament games alongside Goama who have over 80K people competing in each gaming tournament. We have been planning this for a long time and to finally bring it all together is a wonderful achievement for us and for RFOX Media.
Soon, we will look to partner with Goama across the Philippines and other SEA countries as we follow our aggressive acquisition and growth campaigns across the region.
What’s next for RFOX Media/ Games/ RedFOX Labs? Drop some upcoming news here that our audience can look out for!
An integral component of the RFOX Media brand, RFOX TV delivers a next-gen video streaming experience while empowering creators to monetize self-generated content. RFOX TV helps subscribers keep updated with the latest in fashion, gaming, music, NFTs, sport, tech, and more.
You may draw similarities to YouTube, Twitch, or Vimeo…
But RFOX TV is no ordinary online sharing and social media platform. As you’ll soon discover, we offer much more than the ability to create and share video content.
About RedFOX Labs
RedFOX Labs is a Southeast Asian venture builder that identifies and builds successful business models for the region’s emerging markets.
It is focused on unlocking the true market value of the Southeast Asian digital economy for high consumer demand services such as e-commerce, e-media, e-travel, and esports/gaming and focuses on adding value to the digital economy through the use of emerging technologies such as blockchain. As a company, its value is tradable through its native token ($RFOX). Subscribe here.
RedFOX Labs Official Channels:
- Website: https://www.redfoxlabs.io/rfox
- Facebook: https://www.facebook.com/redfoxlabs.io
- Twitter: https://twitter.com/redfoxlabs_io
- YouTube: https://www.youtube.com/channel/UCjSvr6RFSMlN00mWRiU0mSQ
- RFOX Games Twitter: https://twitter.com/RFOX_GAMES
- KOGS Twitter: https://twitter.com/KOGS_GG
- KOGS Facebook: https://www.facebook.com/kogs.gg/
- KOGS Discord: https://discord.gg/5kNdg7U9bU