Memorandum.Capital, an international investment company focused on blockchain-based assets today announced a service agreement with East2, which has unveiled a new, powerful customer loyalty system built on blockchain. East2’s Air Loyalty Plus program opens up a whole market of small and medium-sized airlines, eager to adopt a customer loyalty system easily, bypassing any alliances and any expensive commitments.
East2 provides products and consulting services that focus on simplifying the airline digital experience and distribution model.
“Our airline solution uniquely inverts the current user experience bringing new benefits to airline travelers and generates new revenues and cost savings for airlines: the two vectors that could hardly ever meet before in the long history of the airline loyalty programs. Armed with the strategic investment counsel of Memorandum.Capital we look forward to changing and enhancing the engagement and interaction between airlines and their travelers.”
Industry experts gave high marks to the novelty factor of the East2 approach, highlighting system’s portability: the program can work as a stand-alone platform, replace, enhance, or be integrated with an existing airline loyalty points/miles program on a modular basis.
“The wow factor of this system is two-fold: first, it is based on Smart Contracts component to unlock and harness the benefits of blockchain, and second, there is a stable and growing market of airlines asking for a portable and scalable system like East2, to bring their ecosystem of customer relationship to a new level of being economically driven and mutually beneficial. And that’s without having to join some old and tired loyalty program alliances, often very taxing for the newcomers.”