qiibee, the Swiss loyalty token protocol which helps brands around the world run their loyalty programs on the blockchain, today announced the appointment of Chris Cracchiolo as a lead advisor.
He currently serves as American Express Vice President and General Manager of Global Membership Rewards and Loyalty Benefits, where he oversees the end-to-end Membership Rewards loyalty program, including customer insights and engagement; pricing and governance; as well as partner management and new business development, to drive deeper loyalty with consumer and corporate card members around the world.
Founded in 2015, qiibee builds on strong expertise, existing partnerships, and in-depth knowledge of the loyalty sector. qiibee’s plug-and-play blockchain solution enables businesses to create their own loyalty programs on qiibee’s protocol.
“qiibee is at the forefront of the loyalty industry revolution, bridging the gap between the blockchain industry and the loyalty sector. By enabling brands to operate their own loyalty programs, qiibee is making the loyalty landscape more efficient and user-friendly, enhancing the experience not just for brands, but for customers as well. The team has built something special and I am privileged to be a part of their growth.”
Cracchiolo brings with him almost 20 years of experience in business development, strategy, and client management, having worked across the technology, healthcare, enterprise, and retail divisions of American Express since he joined the company in 2002.
“Chris has a long and distinguished track record in business development and client management across multiple business units at American Express. He has led numerous high-performing teams responsible for managing and growing both domestic and global relationships with some of American Express’ largest and most strategic partners. In addition, he has played a critical role in bringing innovative new products to market, including Bluebird, a co-branded banking alternative solution in partnership with Walmart, and Serve, the company’s next-generation payments platform. We believe his expertise will be invaluable to qiibee as we expand into different markets worldwide.”
