Hospitality software firm HTS partners with blockchain loyalty protocol qiibee

qiibee, the Swiss loyalty token protocol which helps brands around the world run their loyalty programs on the blockchain, has announced a partnership with software company Hospitality Total Solution (HTS).

“Ensuring long-lasting enthusiasm among customers, and creating loyalty and trust between customers and brands, demands intelligent and individualized customer experiences. We believe that qiibee’s protocol, in allowing users to store and exchange loyalty tokens, provides our customers with the ultimate freedom of choice, thus allowing brands to provide more meaningful customer experience,” said Markus Imfeld, CEO of HTS and General Manager of the DACH region.

This strategic partnership between the two companies will allow qiibee to harness the power of HTS’s relationships with some of the most renowned companies in the hospitality industry across Switzerland, Germany, and Austria. HTS’s global network comprises 30 strategic partners and 550 customers across 20 countries.

“The face of technology is constantly changing, and as a software development company, it is crucial that we are at the forefront when it comes to embracing new and emerging technologies such as blockchain. Partnering with a company such as qiibee, who has extensive experience in the loyalty sector, ensures our customers will remain our number one priority,” Imfeld continued.

Co-founder and CEO of qiibee, Gabriele Giancola, said qiibee is innovating the loyalty sector by further enhancing the offering for consumers and brands alike through blockchain technology.

“For brands, high customer acquisition costs, low engagement and redemption rates, high outstanding liabilities, and operational risks and inefficiencies impede successful customer engagement. Meanwhile, for customers, the fragmentation of the loyalty market, the lock-in effect and low usability of points, and the lack of real value of collected points make it less than desirable to be active on loyalty programs. The qiibee loyalty ecosystem greatly benefits both brands and consumers by offering real value, choice, and flexibility. We are thrilled to partner with a company such as HTS with its unrivaled pedigree in the hospitality business software space, who see the potential in utilizing blockchain technology for the benefit of both brands and consumers.”