Blockchain, a company who runs the largest blockchain software platform in the world today announced a logo update which you can view the evolution of below.
Blockchain’s software has powered over 100M transactions and empowered users in 130 countries across the globe to transact quickly and without costly intermediaries.
More recently, the company added its 11 millionth wallet and back in December added Antony Jenkins to their board of directors.
Peter Smith, Co-Founder and Chief Executive Officer of Blockchain stated:
We’ve been working to evolve our brand to better match the scope of our ambition and our growing user base.
Late last year, we launched an updated look and feel on blockchain.com, released V3 of our wallet, launched new mobile experiences, and updated our blog. Today, we’re excited to announce the next phase in the evolution of our brand: our new logo.
We arrived at this direction through visual explorations of the division of a fixed asset. With Bitcoin, there is a cap at 21 million and those bitcoins can be divided and subdivided to infinity. The block is a tiny ecosystem, and the pieces within grow, shrink and shift as the ownership of any given piece evolves. It is also a representation of how ‘many’ become ‘one’.
The specific divisions of the colors in this execution are also purposeful: they are based on measurements of the golden section.
Over the course of the coming weeks, you’ll see the new logo anywhere we’re out in public, like our web and social media sites; very soon you’ll see it in all of our products, as well.
We’re excited about the new logo, but more importantly about the role we’re playing in helping people and businesses throughout the world realize a more open, fair and accessible financial future, one piece of software at a time. Thank you for helping us make our vision a reality each and every day.