For a long time, I’ve been specializing in Forex/Binary verticals and working with affiliate programs with offers from these fields. Due to the current buzz around crypto trends, I have decided to try working with offers from the crypto vertical. I’ve decided to start with the ChangeNOW affiliate program.
Looking ahead, I can say that now I will work exclusively with crypto offers. Let’s start in order on how I went about signing up for the program and referring my traffic there. I will also discuss what conditions apply for affiliates and what kind of results you can get working with the ChangeNOW affiliate program.
Step 1: Choosing the Crypto Affiliate Program
After studying different types of crypto offers, I can identify the types of advertisers:
- Crypto exchanges
- Crypto wallets
- Crypto loans
- Trading bots
- Crypto trading
Offers are usually aimed at attracting users to these platforms. There is still a portion of offers that are not trustworthy and should be approached with caution. Usually, there is more scam risk when dealing with ICOs and anything that resembles a pyramid scheme.
Since we are dealing with a financial product, it’s important to do thorough research on the advertising services. Making sure you are working with a legit partner means that your audience will likely be satisfied with the service.
I decided to focus on offers by crypto exchanges or, specifically, crypto to crypto exchanges.
The advantages of these crypto offers include:
- Less competition
- Simple user funnel (no registration, verification, or KYC)
- Easy to receive and use referral links
- Simplified process of withdrawals
After analyzing the crypto to crypto exchange market, I chose to try the affiliate program for ChangeNOW. Why?
- Reviews – ChangeNOW is a reputable service with a large user base that has a score of 4.7 on Trustpilot and 4.5 on Benzinga.
- This platform has a large selection of currency pairs with some rare assets available as well.
- I can customize the level of earned commission: I can add my commission on top of the rate and figure out the best proportion of earnings and commission for my traffic.
- There are no tedious KYC or verification processes.
- Withdrawal is available at any time.
- I can receive detailed statistics for my campaigns.
First Look
After clicking on For Partners, we are taken to the affiliates sections. First, we need to choose the type of our integration:
- API
- Widget
- White label
- Referral
Different integration options are suitable for different types of partners with different sources of traffic. Which type of integration is best for your traffic is up to you. As far as I understand:
- White label is best for those who want to create a copy of the ChangeNOW website and drive traffic to it.
- The widget should be chosen if you have a website where you can add and change it right on the front page.
- API is good to receive all rates in real-time, and it’s up to you how you visualize them on your resource.
- A referral link is just a link with a referral ID. Users who click on it and take an action on the platform will count towards the commission.
A referral link option suits me the most. This is the easiest way to interact with users and I already have sufficient experience in attracting traffic to a link.
Referral Link
You can get a referral link with several clicks:
1. Go to the Referral Program section
2. Press Copy to copy the link
3. In the window that opens, create your account by clicking Sign Up
4. Done. I would have expected to submit my email address or some other personal information but it’s not required.
When you go to the Partners profile section, there is a window with a password and login fields. It’s called API key and password. You need to memorize, write down, or copy these credits.
I have not encountered such a method of registration before, but I would say that this is an advantage for the program. If there is an opportunity to remain anonymous, I will gladly use it.
After getting the link, I have shortened it, services like Bitly and TinyURL can help with that. The traffic sources that I did my tests on are:
- Telegram group
- YouTube channel
- Traffic from the ad network (PropellerAds)
My budget for PropellerAds campaign was $100. PropellerAds gave me volume, and I was hoping to catch someone there. The main hope for quality traffic was on YouTube and Telegram channels.
The Result
Day 1
Launched the link on YouTube. The video has 4200 views.
Day 2
Created a telegram post in a group with 2384 members.
Day 3
Launched a PropellerAds campaign on the financial vertical.
As a result, there is only one exchange that came from the PropellerAds campaign. YouTube gave the best result with Telegram following it.
Since the payment model is RevShare, I will get hits as long as the cookie is alive. That’s why I decided to wait another week and check how much I earned thanks to repeated exchanges.
Day 7
Overall, I’ve spent $100 on traffic. There were no special creatives or landing pages used. I just chose a country and a vertical.
To buy traffic by CPM, you’ll need to do more optimization of creatives, compilations of whitelist, and other adjustments.
Looking at the results, we can see that it’s not the number of exchanges that are important to us but their size. One large exchange can cover the earnings from 10 or more transactions. Just from a few transactions that came from the Telegram channel, the revenue was substantial.
It’s also important to note that you will continue to receive payments while the video or the post are being viewed and people are following through with the exchange offer.
Withdrawal
It turns out that to withdraw a sum over $300, manager approval is needed. I messaged the support team and an hour later my withdrawal has been approved.
To receive a withdrawal transfer, I provided a wallet address and received my transaction shortly after. Overall, this process has been easy and straightforward.
Cons
Since we have talked about the pros of using the ChangeNOW affiliate program, let’s look at some cons:
- No creatives, I could only find the ChangeNOW logo. Since I had typical creatives from financial verticals, this was not an issue for me. You can probably request more creatives from the manager
- Required approval for withdrawal of over $300 was a surprise for me. Still, there were no issues and nothing was additionally requested from me so it’s not critical.
- Cookies last 30 days. It’d be great for them to last longer.
Conclusion
This was my first attempt at working with cryptocurrencies. After this, I will definitely focus more on the Crypto vertical. Binary and Forex used to bring me good results but with time the market has grown to be more competitive and leads became more expensive.
Due to the variety of companies operating in the crypto field, there is a choice of what to channel. As for the ChangeNOW affiliate program, I have received excellent results that exceeded my expectations for the strategy I used. Similar results on Forex have been received only at best times. If you can optimize your creatives, landing pages, and submissions, there is an opportunity to scale the incoming revenue a lot.
The product is trustworthy and has great user satisfaction rates. The payments were successful. This might be an unfamiliar industry after working with traditional financial instruments like Forex or Binary. However, the world is buzzing about crypto right now and we need to go with the times.