The Club Deportivo Guadalajara (Chivas), a popular Mexican soccer club, is celebrating the 115th anniversary of its founding with a Non-Fungible Token (NFT) auction on the Avalanche blockchain.
The NFT auction will begin on June 7th and will close a month later on July 9th. The NFT will feature unpublished material curated and designed by the Club to the delight of Chivas fans and collectors in Mexico and beyond.
A percentage of the money raised in this auction will be donated to the Jorge Vergara Foundation, a non-profit association focused on the health of children and adolescents in Mexico and globally.
In addition, fans can participate in an open design contest on social media to create an NFT concept that will be included in the series. The details about the design contest are available on chivasdecorazon.com.mx/nft and the Club’s social media.
“The Club Deportivo Guadalajara has always been characterized by innovating and giving its fans new experiences,” says Amaury Vergara, Club Deportivo Guadalajara’s President. “With the ecosystem of NFTs and digital collectibles in Mexico in full maturity; we want to digitally approach all our followers, in Guadalajara, Mexico and beyond our borders”
Avocado Blockchain, a leading blockchain technology company in Mexico, is developing the implementation.
“For Ava Labs and Avocado Blockchain, it is important to have allies open to innovation; such as Chivas. By working together, we will accelerate the adoption of digital assets and collectibles, while providing new interaction alternatives for the sports marketing industry,” says Ricardo Vazquez, Business Development for LATAM at Ava Labs, and Ingmar Frey, Managing Partner at Avocado Blockchain, in a joint statement.
