Seafood tracing app Tracey integrates DeFi with Binance Smart Chain and EasyFi

In a first pilot several DeFi and CeFi providers will offer loans to fisherfolk via Tracey, a seafood tracing app. Tracey is built by the Finnish consulting firm Tomorrow Explored (TX), WWF-Philippines and the Web3 real-time data solution Streamr...

Tracey, a seafood tracing app project, today announced the integration of several DeFi and CeFi lenders. Tracey helps small-scale fishers in emerging markets gain access to finance by sharing verified information on their seafood catch and trade data. The trade data is used by DeFi and CeFi lenders to ascertain creditworthiness and offer suitable micro-finance based on the eligibility of the borrower.

By integrating with Binance Smart Chain (BSC), Tracey users will gain access to lenders within the BSC ecosystem. The EasyFi lending protocol joins as an additional lender. EasyFi will conduct creditworthiness analysis and offer micro-finance through its own lending ecosystem. UnionBank, an already existing partner of the Tracey project, will continue offering CeFi lending solutionsIn addition to enabling lending services, BSC will be used as the project’s blockchain solution.

The micro-SME market has traditionally been excluded from institutional finance due to the difficulty of ascertaining the creditworthiness of individuals who often hold no bank accounts. The financial product being integrated will enable De-Fi lenders to provide further liquidity into this highly untapped market. Expanding to crypto lending in the Tracey project removes the geographical barriers to scaling the product. Through this collaboration, the Tracey solution will be able to facilitate lending in 180+ countries.


Binance will participate in several rounds of pilots, the first of which is taking place this month in the Philippines for the WWF-led Fisheries Improvement program. Post-pilot, the product has the potential to roll out to other small-scale operators in FIP sites (Fishery Improvement Projects) as well as AIPs (Aquaculture Improvement Projects) around the world, and later, to support other micro-SME markets.

“TX is engineering value from data to deliver solutions that help solve global challenges around poverty by improving the livelihoods and welfare of actors within the micro-SME markets of emerging countries,” explains TX (developer of the Tracey app) Managing Director, Ben Sheppard.

“We are excited by the innovative developments and the potential that this collaboration offers in solving challenges around first-mile traceability of seafood. Industry members of the Global Dialogue on Seafood Traceability (GDST) recognize the challenge in obtaining first mile data from small-scale fishers. We believe that by providing key incentives, the appropriate technology is now making this possible,” says Susan Roxas, Fisheries and Finance Lead of the WWF Coral Triangle Program.

Tracey is a blockchain-enabled application that incentivizes fisherfolk to capture verified catch and trade data through data monetization. The incentivization happens through direct data monetization via the Streamr Marketplace where data is sold to third parties such as retailers and final buyers, and indirect monetization, whereby institutions can access the data for free by offering services such as micro-financing.