Subscribe to Our Newsletter
Monday May 23, 2022
Bitcoin (BTC) $30,104.00   Ether (ETH) $2,026.36
  • Events
  • News
    • Blockchain Technology
    • Capital Raising
    • Crypto Exchanges
    • Crypto Payments
    • Gaming & Betting
    • Investment Management
    • M&A
    • Mining
    • Networks & Protocols
    • Security
    • Vendor Technology
    • Wallets
No Result
View All Result
Swap USDT (TRC20) Instantly
CryptoNinjas
  • Crypto & Blockchain Links
  • Real-Time Market Data
  • Bitcoin ATM Map
  • Token Offerings/Listings
Changelly
CryptoNinjas
Home Vendor Technology

True Tribe’s garment supply chain now live with SUKU’s blockchain solution

True Tribe releases the first garments whose complete product journey is fully viewable by consumers, courtesy of SUKU's blockchain-powered supply chain solution...

Published by CryptoNinjas.net
12/16/2020
True Tribe’s garment supply chain now live with SUKU’s blockchain solution

True Tribe, a producer of handcrafted activewear using recycled plastic waste, and SUKU, a blockchain-based supply chain traceability solution, today announced the first batch of transparent True Tribe garments. The garments, whose lifecycle began as nylon waste such as discarded fishing nets and fabric scraps, were shipped to the iconic Browns Fashion in London on November 6th.

With consumers increasingly concerned about where the product they purchase comes from, the conscious consumer expects brands to be more transparent and products to be sourced ethically and sustainably. Conscious consumers who CARE more, SHARE more, and SPEND more than the average consumer, will now be able to have access to this information.

Sustainability

Stories sell, and more than ever, consumers want to know the stories behind their favorite products including who makes them and how the raw materials are sourced. In fact, sales of sustainability marketed products grew 5.6 times faster than conventionally marketed products over the past five years.

Setting the framework for the rest of the garment industry to follow, True Tribe announced in August 2020 that it would be adopting the SUKU Omni SaaS supply chain management platform to track and trace garments. Fragmentation and inefficiencies plague global supply chains and result in a lack of data flow and verifiability of claims about ethical and sustainable sourcing. By creating an immutable ledger of transactions throughout True Tribe’s supply chain, SUKU’s Omni allows stakeholders to prove their claims of authenticity, legality, and sustainability.

As raw materials travel through the True Tribe supply chain and are ultimately crafted into a finished good, every step is recorded to the blockchain and validated using the SUKU Omni platform. For the first time in the garment industry, this provides an added degree of visibility into the product’s supply chain, from (1) the initial plastic waste collection by Healthy Seas in the Mediterranean, Adriatic or the North Sea, to (2) the recycling of the nylon by ECONYL in Ajdoviscina, Slovenia, (3) regeneration into nylon fabric in Northern Lombardy, Italy, (4) luxury hardware manufacturing by RIRI in Mendrisio, Switzerland, (5) handcrafting in Pakistan by a single assigned artisan and finally (6) the shipment to the store or online.

Empowering consumers through transparency, each garment purchased has a QR code on the hangtag or affixed to the garment. Using the SUKU Scanner app available for iOS or Android devices, consumers can scan the QR code and view the journey of their product, allowing them to learn about its story (through videos and images) and about those who created it, all while knowing that the product is authentic.

“We aim to set a new standard in conscious fashion, without claiming to be truly “sustainable” because nobody is in fashion. That being said, we strive to be more conscious about our footprint and to minimize it as much as possible. Today, consumers increasingly support brands that identify better with their values. We believe that authenticity and transparency are the keys to create more meaningful connections. Thanks to SUKU, True Tribe benefits from the latest blockchain technology to provide full transparency for its products, while connecting on a deeper level with its conscious consumer by revealing its story.”
– Alexandre Sundberg, Founder & CEO

A Commitment to Sustainable Sourcing and Slow Fashion

Founded on the principle of ethical fashion, True Tribe aims to redefine the codes of conscious fashion with sustainably crafted swim shorts made from plastic waste, collected by HEALTHY SEAS, a non-governmental organization made up of diving professionals removing plastic waste from the Mediterranean, Adriatic, and the North Sea. The brand uses exclusively ECONYL(R) regenerated nylon fabric made from discarded fishing nets and other plastic waste. This reduces their water consumption and helps divert plastic waste from oceans and landfills while minimizing CO2 emissions. Each pair of swim shorts results in the recycling of 145g of fishing nets.

Additionally, as a pioneer in Slow Fashion, True Tribe aims to be a major contributor in helping garment businesses in developing countries such as Pakistan diversify their business models significantly from dependence on Fast Fashion brands. True Tribe aspires to achieve this by having all its production vertically integrated as to set its own quality standards and working environment. Local craftsmen utilize French luxury know-how and work in a peaceful environment under respectable working conditions.

FacebookTwitterLinkedinRedditE-MailTelegram
Source: suku.world

Related News

SUKU supply chain as a service platform migrates from Ethereum to Hedera Hashgraph

02/03/2021
SUKU supply chain as a service platform migrates from Ethereum to Hedera Hashgraph

SUKU, a blockchain-powered, supply chain as a service ecosystem, today announced that they are the first organization to leverage the Hedera Token Service (HTS) and Hedera Consensus Service (HCS), having migrated their product suite...

Read more

Blockchain supply chain solution SUKU releases social impact DeFi protocol

01/22/2021
Blockchain supply chain solution SUKU releases social impact DeFi protocol

SUKU, a blockchain-based supply chain transparency solution, today announced the release of SUKU DeFi. The social impact protocol serves as the foundation for SUKU's microfinancing ecosystem to support the unbanked and underserved. A leader...

Read more

SUKU and DreamView Studios to bring supply chain transparency for the virtual world

12/10/2019
SUKU and DreamView Studios to bring supply chain transparency for the virtual world

SUKU, a blockchain-based solution to digitize supply chains across an array of industries, announced today a new partnership with Dream View Studio, a blockchain-enabled platform and media ecosystem which manages and distributes photo-real and...

Read more

Blockchain supply chain network SUKU partners with Blockdaemon for node deployment

10/10/2018
Blockchain supply chain network SUKU partners with Blockdaemon for node deployment

Citizens Reserve, a blockchain tech company that recently unveiled its ‘supply chain-as-a-service’ platform SUKU, has announced a partnership with blockchain orchestration platform, Blockdaemon. Utilizing blockchain technology to tackle the issues of transparency, efficiency, and...

Read more
Load More

Discussion about this post

Where to Exchange

Crypto services suite in Spanish Visit
European bitcoin exchange Visit
Swap & buy 150+ cryptocurrencies Visit
America's first regulated bitcoin exchange Visit
  • Trending
  • Latest
Kiln completes $5 million funding round to grow blockchain staking platform

Kiln completes $5 million funding round to grow blockchain staking platform

05/19/2022
Volume on BitMEX Spot Exchange surpasses $10M in 24 hours since launch

Volume on BitMEX Spot Exchange surpasses $10M in 24 hours since launch

05/19/2022
Crypto transaction monitoring platform Merkle Science adds support for 1,200+ ERC-20 tokens

Crypto transaction monitoring platform Merkle Science adds support for 1200+ ERC20 tokens

05/20/2022
Oracle network for Algorand blockchain Algoracle closed $1․5M seed round

Decentralized oracle network for Algorand blockchain Algoracle closes $1․5M seed round

05/18/2022
Crypto transaction monitoring platform Merkle Science adds support for 1,200+ ERC-20 tokens

Crypto transaction monitoring platform Merkle Science adds support for 1200+ ERC20 tokens

05/20/2022
Kiln completes $5 million funding round to grow blockchain staking platform

Kiln completes $5 million funding round to grow blockchain staking platform

05/19/2022
Volume on BitMEX Spot Exchange surpasses $10M in 24 hours since launch

Volume on BitMEX Spot Exchange surpasses $10M in 24 hours since launch

05/19/2022
Oracle network for Algorand blockchain Algoracle closed $1․5M seed round

Decentralized oracle network for Algorand blockchain Algoracle closes $1․5M seed round

05/18/2022
  • Home
  • Directory
  • Data
  • About
  • Contact
SUBSCRIBE

© 2016 - 2022 CryptoNinjas Disclosures | Privacy Policy

  • Home
  • Crypto Links
  • Market Data
  • Blockchain Tech
  • Exchanges
  • Capital Raising
  • Vendor Technology
  • Token Offerings/Listings
  • Payments
  • Wallets
  • Bitcoin ATM Map
  • Conferences & Events
  • About
  • Contact
No Result
View All Result

© 2016 - 2022 CryptoNinjas Disclosures | Privacy Policy

Go to mobile version