Global shipping company UPS, announced today announced a collaboration with HerdX, a U.S.-based agri-tech solutions provider, to deliver blockchain-verified traced beef from a U.S. farm to Japan.
UPS and HerdX collaborated to develop tracking and traceability technology that improves quality assurance for beef products being shipped internationally. UPS created a customized, integrated visibility tool that plugs into HerdX’s blockchain technology, providing live updates throughout the journey.
“Blockchain verification for international air freight shipments is complex and requires a great amount of expertise in customs and freight forwarding. Getting it right has implications for many industries, such as restaurants, food & beverage, and retail. We’re committed to upholding HerdX’s industry-leading quality assurance and traceability standards for all customers eyeing international growth moving forward.”
– Romaine Seguin, President of UPS Global Freight Forwarding
As consumers demand to know more about the food they consume, the market for traceability and verification tools has increased. Technology companies, government agencies, and academic institutions have been working to standardize the process, but no known global standard exists to date.
The shipment of beef left Kansas the week of November 4th wrapped in UPS Temperature True packaging, a cold chain thermal management solution that features temperature-sensitive air freight containers. The packaging contained sensors that monitored and recorded the shipment’s temperature from origin to destination.
Data sourced via UPS Temperature True monitoring devices was uploaded and integrated seamlessly within HerdX’s blockchain verification platform. The beef arrived via air freight to an urban contemporary steakhouse where invited guests were provided menu items featuring scannable QR codes containing tracking information detailing the journey of the beef they were to consume. All non-domestic HerdX products moving forward will now feature similar verification.
UPS customs brokers coordinated with health, food and safety regulators in both the U.S. and Japan to obtain all required certifications that made the delivery possible.
HerdX, Inc., founded by Ron Hicks, offers an end-to-end solution called the HerdX Livestock Ecosystem. It uses tags, water and data to support livestock producers, enhance animal health and wellbeing, and deliver clean, traceable food products to retailers and consumers.
“UPS Freight Forwarding and Logistics services more than 220 countries and territories worldwide. Our official international logistics partnership gives HerdX unprecedented scaling power, which in turn provides incredible expansion opportunities for the American cattle producer.”
– HerdX Founder, Ron Hicks