Cere Network, a blockchain CRM ecosystem platform, announced today it has received strategic funding from Binance Labs, Arrington XRP Capital, and NEO Global Capital to launch its blockchain Customer Relationship Management (CRM) and Customer Data Platform (CDP) ecosystem.
The Cere Network solution unlocks customer data trapped within existing monolithic and disparate CRM/CDP systems by capturing the entire customer journey on the blockchain and providing an open microservices platform for secure data collaboration and integration between businesses and vendors.
“Today’s incumbents are not only expensive and inefficient, but it’s also difficult for businesses to extract clear customer insights across disparate CRM systems,” said Fred Jin, co-founder, and CEO of Cere Network. “Our mission with Cere Network is to leverage blockchain to empower businesses to have control over their own data and unlock the potential of collaborative microservices on top of the un-siloed user data.”
Cere Network’s technology captures user activity data which is then stored onto a secure and decentralized system integrated with Cere blockchain and can be accessed by businesses or vendors using permissioned proxy keys via Cere’s microservices platform.
“The round is still being finalized and we’ll be happy to share more details very soon. We’re oversubscribed and are in the process of evaluating the final investors participating in this funding round,” Kenzi Wang, co-founder of Cere Network.
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