Evolve Markets

Huobi Group U.S. bitcoin exchange partner rebrands from HBUS to Huobi

The rebranded U.S. trading platform will be found at Huobi Global will continue to operate under its own name at

HBUS, the U.S. strategic partner of Huobi Group,  a leading digital asset exchange company, today announced the rebranding of their retail trading service from HBUS to Huobi. HBUS Holdco, Inc. (HBUS) continues to be the company operating the U.S. trading platform.

Huobi Global, Huobi Group’s flagship digital asset trading platform, will continue to operate under its own name at

The exclusive licensing agreement and partnership give HBUS a reputable brand to provide U.S. traders with localized trading experience. A closer relationship also means more technological support from Huobi Global for HBUS, which will provide advanced stability and security features.

“This rebranding is a step forward in Huobi Group’s plan for global expansion. We feel very confident that the HBUS team will be excellent stewards of the ‘Huobi’ name as they become the top digital asset exchange in the U.S.”

Leon Li, CEO, and Founder of Huobi Group

HBUS originally launched its marketplace in July of 2018, and will rebrand the marketplace to Huobi (pronounced, Hwuh-bee) effective January 10th.  The Huobi marketplace is fully committed to U.S. compliance and will offer 13 digital currencies, including Bitcoin, Ethereum, and Litecoin, with 35 trading pairs.   To celebrate the rebranding, HBUS has launched a number of different promotions, including trading rebates, and will continue to offer low trading fees and other benefits for traders.

“Huobi Global is a world leading digital asset exchange, especially in Asia, and the name ‘Huobi’ is a powerful brand in the digital asset world, representing dependability, flexibility, and security for more than half a decade. Leveraging our enhanced partnership with Huobi Group, we’ll continue to operate the trading platform in a compliance-committed manner, offering wide token variety, competitive trading fees, and help grow the brand of Huobi to be synonymous with excellence and worldwide regulatory compliance.” 

Frank Fu, CEO of HBUS

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