Evolve Markets

Civil and The Associated Press to partner on blockchain based content licensing

Civil, a blockchain based platform for journalists and The Associated Press (AP) have announced a collaboration that will make AP news content available for use by Civil-based newsrooms.

AP, along with many other media organizations, is interested in how blockchain technology can be applied to journalism models. As part of the collaboration, AP will deliver its content, including national and international news to Civil so that newsrooms can easily access it on the platform.

Any newsroom wishing to access AP content will be licensed directly by the news agency.

AP, which will own CVL tokens as part of this collaboration, will also be exploring additional applications around tracking content usage and consumption trends, securing intellectual property rights and supporting ethical journalism across the Civil economy.

“AP has been pushing into new digital territory for more than two decades, and Civil is opening up another new space with interesting technology to explore and a commitment to good journalism. We’re eager to help cultivate the space and demonstrate our value to a new set of digital publishers.”

Jim Kennedy, AP’s senior vice president for Strategy and Enterprise Development

As it relates to new journalism models, Civil’s technology enables:

  • Proven authorship and ownership — Who took this photograph and who owns the rights to it?
  • Smart contract licensing terms — Automatically enforceable entitlements and term length along with improved usage tracking across the web.
  • Incentives for ethical behavior — Civil’s Constitution, or code of conduct, is designed to reward quality content and discourse in the community as it grows.

AP will be among the initial participants in the Civil network, along with organizations like the International Center for Journalists (ICFJ), the European Journalism Centre, the Reynolds Journalism Institute at the Missouri School of Journalism, University of Southern California Annenberg School for Communication and Journalism and the News Co/Lab at Arizona State University.

The CVL token sale starts September 18th.


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