MobileBridge, a company concentrating in mobile engagement today introduced Momentum, a blockchain based crypto loyalty program for brands focused on better engagement with followers. Momentum offers companies a full suite of data-driven insights while giving brand advocates full control of their data and rewards.
Momentum will offer users a one-stop shop for rewards and loyalty cards for their favorite stores, brands, and restaurant chains. The app will provide tangible value for each and every action users partake in which helps elevate the brand. Momentum allows brands to use the Momentum token or launch their own branded currency.
The Momentum platform can also act as a point of exchange, whereby users can exchange one company’s token into a Momentum token, and back into differently branded tokens. For example, tokens accumulated while shopping at your local drugstore can be exchanged and used to enjoy a Burger King meal or upgrade to Business Class on your next flight. Unused tokens can be saved, traded or even gifted or donated.
By implementing blockchain-based features and functions, such as token-based incentives and rewards, and consumer-controlled profile management, brands can make more effective marketing decisions, and obtain unique insights from customers.