Alethena, a Blockchain-Asset Rating Agency, and now the first compliant Swiss Initial Coin Offering (ICO) today launched its token sale, following a successful pre-sale. With the aim of being a role model for best practice in the ICO 2.0 market, the asset token encompassing limited voting and profit-sharing rights will enable investors to benefit from the success of Alethena in the long-term.

“On the legal side, we have been working very closely with our law firm Wenger & Vieli on setting up a new gold standard in the ICO space on being fully regulatory compliant,” said Pascal Marco Caversaccio, Co-Founder, and CEO at Alethena in Zug.

Alethena’s minimum viable product (MVP) was made available before its public pre-sale, which took place between May 23 and May 30. The MVP shows into which direction the platform will be developed and already contains the first use-cases.

“Having been involved in the cryptocurrency and ICO market since 2015, we have observed and experienced so much fraud and scams that we decided to build a self-regulating market mechanism that boosts long-term sustainable blockchain projects,” said Caversaccio. “We founded the First Swiss Blockchain-Asset Rating Agency to manifest a transparent and sustainable model for ICO investing.”

The Alethena ICO has been declared as fully compliant with Swiss financial market law. The ICO is being conducted with the utmost levels of transparency and incorporates rigorous know-your-customer (KYC) procedures.

Alethena is backed by experts from the world of high finance as well as the blockchain, including Prof. Thorsten Hens, a professor at the University of Zurich’s Department of Banking and Finance and Luzius Meisser, founder of the Bitcoin Association Switzerland.

Alethena has prototyped a due diligence methodology for the evaluation and rating of initial coin offering (ICO) and post-ICO projects based on the decisive technical, business, legal, and governance factors. Alethena’s primary aim is to make the cryptomarket more transparent, thereby facilitating more sustainable long-term investing.

Since part of the information aggregation can be automated by self-learning algorithms, Alethena aims to develop continuous and highly informative crypto-research at a reasonable price and share it with the public via ratings to enhance transparency as the fundamental right of value democratization. Alethena is the project of Equility AG, a public limited company founded in August 2017 and registered in the Commercial Registry of the Canton of Zug under the number CHE−460.255.304.