Running a business takes a lot of time, energy, and strategy. Although CEOs and entrepreneurs agree that running a business is worth it, there’s no denying that it can be exhausting and requires a lot of planning and thinking outside the box.
Without a plan for spending and allocating money, businesses likely won’t have the funds they need in order to pay for supplies, overhead, employees, etc. Without a strategy in place for onboarding clients, the process of finding customers and getting them to convert will likely be intensive and relatively ineffective. Having a strategy is a big part of running a successful business.
One strategy that benefits many businesses is creating a partnership or partnerships with one or more other companies either within the same niche or in another niche that is related. Partnerships offer both companies a lot of benefits that can help them progress, can spark innovation, can improve the bottom line, and more.
Some of the biggest benefits that strategic business partnerships offer include a broader customer base for each company, a larger budget for marketing campaigns, and a more effective reach to potential customers and audiences. Business partnerships can also help businesses overcome problems and roadblocks that they face because each company offers a different perspective on issues, and can provide resources and expertise that the other may not have had before.
Strategic partnerships can have a huge impact on a company and Securrency’s two most recent partnerships are a great example of the benefits a partnership can offer the companies involved.
Securrency is a FinTech/RegTech platform that investors, portfolio managers, and companies can use to make things easier when it comes to investing and raising money. Investors who use Securrency’s platform can instantly transfer all forms of value that they have, even traditional currency, from illiquid to liquid so that they can use it in their investment. Rather than having capital tied up for years and unable to be used in an investment, Securrency makes it possible to make it liquid and usable for investment.
For portfolio managers, Securrency can be used to securitize assets for only a fraction of the cost that traditional models charge. It also allows portfolio managers to do partial securitization and guarantees liquidity and a marketing price for the portion of the asset that is securitized. That means that capital will be available without portfolio managers having to sell the underlying asset. Securrency also opens up the pool of potential investors from local areas, or the markets that portfolio managers are – and Securrency keeps them in compliance.
Companies can also benefit from Securrency if they’re interested in getting into the cryptocurrency space and launching an initial coin offering (ICO). ICOs are a crowdfunding method of raising capital for startup ventures and new projects. Getting into this space can be tricky, though, since there are rules and regulations that must be followed in order to be in compliance – Securrency handles all that, making it easy.
Recently, Securrency announced new partnerships with AFEX and the London Football Exchange, both of which will undoubtedly benefit each company involved.
AFEX is a global payment and risk management company that offers quick, straight-through payment processing as well as services ranging from global payment to foreign exchange services. Their services include everything from risk consultation to transaction processing and they always ensure that they are in compliance with all standards and legal requirements—even when entering new markets.
Their partnership with Securrency means that individuals and businesses all around the world will be able to get maximum liquidity while having the peace of mind of knowing they are in complete compliance with all laws and regulations. Rather than getting hung up on roadblocks like the difficulty of dealing with different currencies, individuals and businesses will be able to keep transactions running smoothly. AFEX and Securrency’s partnership also has an impact on the cryptocurrency space since it will allow companies the power to liquify assets and greater flexibility.
The London Football Exchange is a global platform that is creating the ultimate sports community. The platform allows sports fans to join exclusive clubs, events, and enjoy fan experiences. The LFE token was created specifically for the platform and allows users to gain exclusive access to football events and services, merchandise, and more.
Their partnership with Securrency means that loyal fans from all over the world will be able to come together in a massive community. They will be able to exchange any currency like the Yen or Rupee into another, or into a common football currency that they can use with the platform and community.
As demonstrated by Securrency’s most recent partnerships, strategic partnerships can take your business from one level to the next and give you benefits you might not have otherwise been able to receive. What effect do you think Securrency’s new partnerships will have on the respective industries?
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