Tuesday January 19, 2021
Bitcoin (BTC) $37,032.00   Ether (ETH) $1,408.05
  • Events
  • News
    • Blockchain Technology
    • Capital Raising
    • Crypto Exchanges
    • Crypto Payments
    • Gaming & Betting
    • Networks & Protocols
    • Security
    • Vendor Technology
    • Wallets
NEWSLETTER SIGNUP
EXCHANGE 300+ COINS
CryptoNinjas
  • Crypto & Blockchain Links
  • Real-Time Market Data
  • Bitcoin ATM Map
  • Token Offerings/Listings
No Result
View All Result
CryptoNinjas.net
No Result
View All Result
Home Token Offerings/Listings

AdEx partners with INK to handle the world’s first blockchain-based ad auction

Published by CryptoNinjas.net
11/21/2017

Decentralized ad exchange AdEx which has developed a blockchain-based ad network on smart contracts, has announced it entered an exclusive collaboration with the world’s biggest travel media company Ink. AdEx is a decentralized ad exchange that offers a blockchain-powered approach to digital advertising and smart contracts operating on its own Ethereum-compatible network.

Ink, on the other hand, is one of the world’s leading companies in travel media. It offers various media services to millions of passengers every year, including mobile experience, magazines, and associated media. The first joint project by the companies will be an auction selling ad spaces in Ink products via blockchain.

“This is the very first time such an auction takes place and is, therefore, a huge step forwards in the reshaping of the online advertising landscape,” the company’s announcement reads.

The auction will be hosted on Ethereum network via AdEx mainnet exchange launched earlier this month.

The first auction will seek to sell 2 million ad spaces on boarding passes of a major airline. This is the first instance when such an auction is held with blockchain technology. The AdEx team will handle the auction, while Ink and the airline will have the final saying as to who has won.

“This is a giant step for us as it bridges travel media, advertising, and blockchain to offer advertisers, even more, opportunities for reaching their desired target audiences,” says Ivo Georgiev, CEO of AdEx Network.

Simon Leslie, CEO of Ink, added: “We are pleased to be working with AdEx to deliver advertisers such a targeted medium, and to be involved in this media first.”

Results and details of the auction will be published next week.

FacebookTwitterLinkedinRedditE-MailTelegram

Related Posts

Brave integrates IPFS to enable users to browse the decentralized web

01/19/2021
Tellor introduces new localized stable token protocol

Tellor introduces new localized stable token protocol

01/19/2021

Crypto finance provider Amber surpasses $530 million AUM

01/19/2021

SETL completes first CBDC fund transaction on live market infrastructure

01/19/2021
Human Protocol to launch decentralized labor pools on Solana blockchain

Human Protocol to launch decentralized labor pools on Solana blockchain

01/19/2021
Japan's Coincheck lists Enjin Coin after regulatory approval

Japan’s Coincheck lists Enjin Coin (ENJ) after regulatory approval

01/19/2021
Load More

Discussion about this post

Recent Updates

Brave integrates IPFS to enable users to browse the decentralized web

Tellor introduces new localized stable token protocol

Crypto finance provider Amber surpasses $530 million AUM

SETL completes first CBDC fund transaction on live market infrastructure

Human Protocol to launch decentralized labor pools on Solana blockchain

Where to Exchange

Bit2MeLeading Spanish Bitcoin ExchangeVisit
BL3P
European Bitcoin ExchangeVisit
ChangellyExchange & Purchase 150+ CryptocurrenciesVisit
itBitAmerica's First Regulated Bitcoin ExchangeVisit

Trending Views

Billions of dollars in bitcoin becomes available to creditors of Mt.Gox bitcoin exchange

Zilliqa tokenizes rare single-malt scotch whisky casks, now available to accredited investors

Crypto payment and wallet project TenX shuts down

Fenbushi Capital launches $15M+ investment fund for Filecoin and IPFS ecosystem

Crypto exchange Poloniex launches XRP perpetual futures

  • Home
  • Directory
  • Data
  • About
  • Contact
SUBSCRIBE

© 2021 CryptoNinjas Disclosures | Privacy Policy

  • Home
  • Crypto Links
  • Market Data
  • Blockchain Tech
  • Exchanges
  • Capital Raising
  • Vendor Technology
  • Token Offerings/Listings
  • Payments
  • Wallets
  • Bitcoin ATM Map
  • Conferences & Events
  • About
  • Contact

© 2021 CryptoNinjas Disclosures | Privacy Policy