Coinify, a blockchain payments provider, and Loylogic, an e-commerce and e-payment solution for loyalty programs today announced a new strategic partnership.
The partnership will add a new feature to the Loylogic service by presenting bitcoin as a redemption option. Converting loyalty points or miles into bitcoin gives more choice to loyalty program members, which is a key driver for loyalty program success.
With this partnership, Loylogic and Coinify become the first to offer cryptocurrency as a redemption option in this niche.
Dominic Hofer, CEO, and Founder of Loylogic indicates that the new bitcoin development is part of Loylogic’s belief to make loyalty programs more attractive through variety:
“At Loylogic we have a profound desire to provide innovative redemption ideas to our clients and work with them on constantly growing member engagement. Be it new reward categories, redemption processes, shop features or campaigns, choice is our overarching principle and bitcoin conversion our latest child.”
“We are thrilled to partner with Coinify a leading blockchain payment service provider, and be able to bring loyalty program members worldwide the opportunity to redeem their hard-earned miles and points into bitcoins.”
Rikke Staer, Chief Commercial Officer at Coinify also shares her enthusiasm about the partnership:
“We view loyalty points as a powerful form of currency, and combined with the growing interest in bitcoin and other blockchain currencies, we are happy to be chosen by Loylogic to offer this digital asset as a redemption option for their loyalty member base.”
“Enabling Loylogic’s members to exchange their loyalty points and miles for bitcoin is presumably one of the most convenient ways to get hold of Bitcoin, and considering Loylogic’s impressive access to millions of loyalty members globally, this collaboration has potential to play a significant role in onboarding new users to the new and emerging blockchain economy.”