Those attending the annual Cannes Lions International Festival of Creativity expect an experience unlike any other. It’s where the world’s most innovative people and ideas come together.
But this year’s festival was unlike any other. Through a partnership with Eric Pulier and Vatom Inc’s SpatialWeb, the world’s foremost creatives gathering for the five-day festival weren’t just exposed to a brand new virtual world — they were a part of it.
The way we see and interact with each other — and the world — will never be the same.
The 2021 Cannes Lions Festival marks the first time that thousands of global creative professionals gathered on a web-based environment through Vatom’s groundbreaking SpatialWeb.
It was the largest group ever gathered into one spatial website — a bold step forward into a new age of human engagement. Unlike typical virtual gatherings, this experience was mind-blowing because of the nature of the 3D space, spatial audio, crystal clear video, seamless integration of digital objects that spanned across the real world in AR and the spatial web environment, and mass-scale — all at once.
A Groundbreaking Partnership
For decades, the Cannes Lion Festival has been the premier annual gathering of the world’s foremost communications industry leaders representing the most high-profile of global brands.
This year’s festival, powered by Vatom Inc’s platform, allowed participants to explore, meet each other, find unique NFT collectibles, and view speakers through virtual pavilions and through a simulcast.
It was a virtual experience showing that the future of online communication is now.
Vatom and the Power of NFTs
Just six years ago, Eric Pulier, Vatom Inc’s founder and CEO, developed and led the effort to create the first NFT or non-fungible token.
NFTs are unique units of data stored on a digital ledger or blockchain. The blockchain creates a digital asset that cannot be interchangeable.
NFTs can be music, drawings, artificial intelligence creations, or products stored and sold digitally.
NFTs provide you with something that is uniquely owned by you; they cannot be copied. For example, prints of a painting can be bought. But if you own an NFT of the original work of art — you are the only one who owns it.
Pulier dubbed the first NFT his company created in 2015 a “Virtual Atom,” hence the name of Pulier’s company, Vatom Inc. Vatom is the industry’s only experiential NFT platform, and more than 30 million Vatoms are circulating around the world.
The Vatom Inc. Platform used at the Cannes Lion Festival combined customizable, large-scale social venues with blockchain digital objects. The atmosphere showcased the vast potential of Vatom’s SpatialWeb, allowing festival-goers to engage with each other in bold and exciting new ways.
This SpatialWeb has created the communications industry’s most advanced NFT metaverse, one that fueled the Cannes Lions Festival.
The World Wide SpatialWeb
Vatom’s SpatialWeb is the driver behind the new communications metaverse. 3D virtual spaces, digital wallets, NFTs — all orbiting around this infinite, open metaverse with endless possibilities.
Right now, Vatom Inc. is marketing the SpatialWeb to creators activating their audiences for deeper engagement to companies wanting to create unique digital spaces for teams of employees to do everything from brainstorm to share streams to individual online creators, game designers, and architects.
Businesses can also take advantage of the customizable virtual spaces offered by Vatom’s SpatialWeb, tailoring their needs, atmosphere, and values into virtual daily operations.
Though the Cannes Lions Festival is large-scale, any events can be turned into dynamic virtual spaces on the SpatialWeb.
A virtual world can facilitate and foster everything that a live event can — hosting speakers, creating areas of networking, and utilizing gamification tools.
Things of the Past and Future
The SpatialWeb isn’t the virtual world as you know it. You don’t need specialized hardware or downloads or bulky mounted displays. Everyone at the festival simply needed an iPhone, Android phone, tablet, or laptop for their SpatialWeb adventure.
Among the other firsts created by SpatialWeb at the festival:
- A single webspace capable of accommodating thousands.
- A reinvention of eCommerce, Including seamless buying and selling across both virtual and augmented reality. Shopping is also transformed through offering no-click buying.
- The first tested tool offering large-scale experiential NFTs.
- Eric Puliers’s blockchain technology is changing how we perceive reality by working with artificial intelligence to create “living NFTs.”
Among the innovations displayed at the Cannes Lions Festival: the world’s first “organic” NFT dos; state-changing NFTs guided by a unique scripting language called “inter scripted” and capable of reactions to real-world events in real-time.
At the festival, the virtual yacht party, the closing virtual fireworks, and the first-ever “living” NFT running through the SpatialWeb all clearly pointed to the beginning of a new reality that blurs the line between the real and digital worlds.
That new world is developing thanks to the work of Eric Pulier and Vatom’s SpatialWeb, an advanced 3D space that seamlessly blends what’s real and what’s virtual into an accessible and breathtaking new reality. It’s a platform that not only engages customers like never before but connects and amplifies the world in ways that were previously unimaginable.
The virtual Cannes Lions Festival was a significant step forward for mankind’s journey to a new era of online connection, an era marked by the emergence of the NFT Metaverse. As the leader of this revolution, Vatom’s SpatialWeb dazzled the audience and had thousands of creatives and executives buzzing about the immense opportunity ahead— and it’s only just the beginning.