Travala to use Binance Chain to further decentralize travel booking platform, a cryptocurrency-friendly travel booking platform, today announced its collaboration with Binance Chain, a community-driven blockchain software system developed by Binance and its global community.

The agreement will see working closely with the Binance development team behind Binance Chain and Binance Smart Chain to phase-in more advanced decentralized functionality, further strengthening’s ability to offer unique blockchain-based solutions to travelers and travel suppliers and to compete in the fast-growing travel booking market against status quo platforms.

Juan Otero, CEO of, said: “Since setting out to build, we have always had the intention to decentralize aspects of the platform in order to both leverage the advantages of disintermediation and give our users and travel suppliers more ownership over the travel booking experience. This partnership with Binance Chain represents another important step for and its native token AVA towards aligning travel bookings with the ethos of decentralized technology.”

Changpeng Zhao, CEO of Binance, said: “Binance is committed to supporting partners in building innovative decentralized applications that will help grow the industry. Our Binance Chain and Binance Smart Chain systems will empower the team to develop the next generation of blockchain-based travel solutions.”

The collaboration will include new features such as decentralized reviews, decentralized accommodation bookings, a decentralized referral system, and a decentralized salesforce by integrating tokenized rewards as incentives.

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