Stan Group employees can now generate wealth through real estate tokenization

Stan Group, a Hong Kong-based diversified group with core businesses rooted in consumer-centric business models including property sales and leasing, hotels & F&B operations, has announced the launch of Buy-a-Brick, a new employee incentive and recognition program facilitated by Liquefy’s blockchain technology that gives Stan Group employees the chance to generate wealth alongside the Group through real estate tokenization.

Liquefy, a technology platform offering end-to-end tokenization solutions, powers Buy-a-Brick by digitizing property information as immutable records on the blockchain, which allows rewards backed by real estate assets to be securely issued and managed using smart contracts.


Buy-a-Brick is designed to motivate staff engagement in innovation, cultivate entrepreneurship, and recognize staff contribution. Unlike other conventional revenue-sharing models, Buy-a-Brick rewards employees’ engagement in innovation with digital tokens, each called a “Brick” which represent future capital gains in selected buildings, without making any monetary contribution. If the selected building is sold, Brick holders will be entitled to share the profit made on the property sale.

“We are thrilled to launch Buy-a-Brick for internal staff as it redefines staff appreciation. I believe every one of our staff members plays an integral role in the Group’s success and should be able to reap the reward and share the value created. The launch of Buy-a-Brick has cemented the leading position of Stan Group in corporate innovation and entrepreneurship. Buy-a-Brick started with a dream, through matching the idea with resources within our business ecosystem, it is now a reality. I hope to ignite innovation and initiate change within and outside the Group, and shape a better future for entrepreneurs and all.”
– Stan Tang, Chairman of Stan Group

Liquefy is also a participant of the STILE Initiative, Asia’s first investment-backed residential incubation program founded by Stan Group. The launch of Buy-a-Brick is a showcase of successful collaboration between corporations and start-ups in driving innovation and transformation.

“The Buy-a-Brick program is such a meaningful application of blockchain technology towards incentivizing and recognizing employees. It’s very motivating that your contribution not only rewards you with Bricks, but could potentially increase the value of the Bricks you already own; since your work drives the growth of the Group as a whole, and the growth of the business might increase the value of the properties which then reflected in the returns you get as Brick holders. The program is a great addition to the established Stan Group credit system that will continue to reinforce the sense of community and belonging among employees, brick by brick.”
– Adrian Lai, CEO of Liquefy

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