SoFi, a US-based personal finance company, announced today that it has added crypto trading to its SoFi Invest platform, as a response to demand from its over 800,000 members.
Individuals can now buy and sell bitcoin (BTC), ethereum (ETH) and litecoin (LTC) with more cryptocurrencies to be added in the coming months.
The minimum order size per transaction is $10, and the maximum order per day, per individual, is $50,000. SoFi will charge a markup of up to 1.25% on crypto transactions.
“Feedback from our members has made it clear that a significant percentage are not only interested in learning more about cryptocurrencies but are also already buying and selling crypto. We’re very pleased to be adding this new product to SoFi Invest, as access, education, and keeping costs low for our members is at the heart of what we do.”
– SoFi CEO, Anthony Noto
SoFi Invest, released to the public earlier this year, offers both automated (robo-advising) and active investing (trading) with no fees on stock trading or account minimums.
The launch of crypto trading comes on the heels of SoFi’s introduction of its own SoFi-branded ETFs this Spring as well as Stock Bits: the ability to buy and sell fractional shares in over 100 popular stocks and ETFs ranging from Apple and Amazon, to Alphabet and Tesla.
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