Los Angeles-based startup Amalgam: The Blockchain Company today announced it has become “The Official Blockchain Partner” of the L.A. Clippers. The three-year partnership will educate Clippers fans about the benefits of blockchain technology through “Blockchain 101” activations, events and other traditional partnership elements. Amalgam, the “world’s smartest blockchain company,” wants to change the way people see the technology.
Blockchain 101 will activate in section 101 at Staples Center for select Clippers home games. Fans sitting in the section will receive educational information about blockchain technology and its everyday applications. Amalgam will also serve as the presenting sponsor of Block of the Month and Halftime Defensive Stats video features and receive other signage elements at Clippers games as part of the partnership.
Blockchain technology, the underlying platform that powers cryptocurrency, can seem overly complicated and foreign to the everyday consumer and this innovative partnership aims to help fans understand how it can be integrated into everyday life.
“Innovation and technology are at the forefront of who we are at the Clippers and Amalgam is a leader in blockchain technology, so this partnership is a natural fit. We’re proud to consistently improve and grow in all business categories and are excited about the potential to use blockchain technology to improve our overall business functions as our partnership with Amalgam evolves.”
“Partnering with the L.A. Clippers, a franchise whose ownership is known for raising the bar with tech standards, was a no-brainer. We’re honored to partner with the Clippers and are incredibly excited to set the new standard for blockchain technology across the board. When we began in 2017, we had originally set out to create a supremely safe cryptocurrency that could be used in everyday transactions, anywhere around the world. However, during our mission, we realized the untapped potential that blockchain technology has to revolutionize the way that we exchange money and information. This ultimately led us to develop not just a much safer cryptocurrency, but a practical, easy-to-understand technology ecosystem powered entirely by blockchain.”
Amalgam recently launched its cryptocurrency on Livecoin, one of the world’s largest cryptocurrency exchanges. Since then, it has frequently made the exchange’s list of most quickly growing and frequently traded tokens. Amalgam also recently announced plans for the release of its groundbreaking AmalgamPay software, a peer-to-peer and point-of-sale payment application that allows users to send, receive, trade or even spend cryptocurrency with the click of a button, while allowing them to instantly convert from dollars to cryptocurrency and vice versa for universally-compatible use at millions of locations around the world.