ETHLend rolls business into its new blockchain services parent company ‘Aave’

The founders behind popular decentralized digital asset-backed lending platform ETHLend, today announced the launch of Aave, a new blockchain technology company. The name Aave, comes from the Finnish word for “ghost.” The venture intends to introduce new products and services, such as Aave Pocket, Aave Lending (SaaS), Aave Gaming, Aave Custody, and Aave Clearing.

Stani Kulechov, CEO of Aave said, “By integrating our innovative technology into the services already offered by traditional institutions, we can transform the way people interact and provide new products and services that will help them seamlessly achieve their goals at a lower cost, ultimately giving them access to new opportunities that have not been possible before.”

The executive roles will remain the same with ETHLend becoming a subsidiary under Aave. Stani Kulechov will stay on as CEO, Jordan Lazaro Gustave as COO, and Nolvia Serrano as CMO. Mika Söyring will join as CFO and Ville Valkonen as CCO. Mika previously served as the CFO of health technology company Revenio Group Corporation (formerly Done Solutions Corporation), and has extensive experience as an entrepreneur and a financial specialist. Ville previously operated a legal consulting firm that focused on start-ups in Finland, and also worked for law firms, focusing heavily on SMEs and providing counseling on contract matters.

[perfectpullquote align=”full” bordertop=”false” cite=”Andrew Karos, CEO, and Founder of BlueFire Capital and an Aave customer” link=”” color=”” class=”” size=””] “Aave is a pioneer in the lending industry. As ETHLend, Aave was the first in the space to provide a solution to those in need of liquidity and unlock what was previously viewed as unassailable funds. It’s very satisfying to watch them evolve. As a U.S.-based market maker, I can confirm that they understand the level of importance in policy, procedure, and safety, and I look ahead with much enthusiasm for the future of our working relationship.”   [/perfectpullquote]

Several products under Aave’s line include:

[perfectpullquote align=”full” bordertop=”false” cite=”Jordan Lazaro Gustave, COO of Aave” link=”” color=”” class=”” size=””]”In the last decade, legacy industries have experienced a major change. Banking is no longer limited to traditional institutions. As a team of developers and creative thinkers, Aave is no stranger to these market forces. By integrating emerging technologies we will continue to offer secure and transparent applications, with reduced costs, to instill trust and confidence among our users, while delivering an experience they can enjoy.”[/perfectpullquote]