The world changes, and so does human perception. People’s habits change, which means that so do the ways to influence behavior. The latest data show that digital video will become the central profit generator for markets. Nielsen Catalina Solutions (NCS) conducted research that showed that targeting video content boosts outcomes by 27%. Furthermore, when targeting is combined with personalization, return on ad spend (ROAS) reaches $3-$6.
Having noted this trend, the FLOGmall project team decided to create a unique e-commerce platform format, based on blockchain, with an integrated live store. On FLOGmall, stores are displayed in a new, unique format called LiveStore. The “live store” is a combination of blog and video content about sellers, stores, goods, and services.
About the Project
FLOGmall is an international e-commerce platform created for users from around the world who buy and sell various goods and services with tokens. In practice, this is a service that does not yet have any analogs, because it offers the opportunity to pay for goods using any cryptocurrency.
What do blockchain and cryptocurrency mean for the e-commerce industry? They mean fast transactions, low commissions, and a huge potential to attract new buyers holding cryptocurrency, at a time when the world market has not yet built up a sufficient offering of goods and services for this category of buyers.
Furthermore, when working with FLOGmall, sellers will no longer have a need for expensive marketing. FLOGmall makes it easy for them to create their own marketing campaigns to directly attract buyers.
Meanwhile, buyers will have the opportunity to purchase mass-market goods for cryptocurrency. Various electronics, appliances, clothing, and other day-to-day items will now be available to token holders.
FLOGmall Harnesses Trends
“Having analyzed the market and reviewed reports from American companies, we noticed rapid growth in the sale of goods through video. And this trend is gaining speed. We expect that in 2018-2020 this market share will be growing by leaps and bounds,” comments Aleksey Khayrutdinov, co-founder, and CEO of the FLOGmall project. “When we buy goods on the major platforms, we see thousands of recommendations with identical photoshopped pictures. We, on the other hand, are suggesting sellers present their store in such a way that buyers feel they are getting personalized service, and that they do it where their target audience is.”
There are several ways to employ this format for your business:
- Presenting your store on video
You can show your store/office/production facility, thereby increasing trust in your business. If you’ve really put work into the interior of your showroom, why not tell your potential clients about it?
- Video message from store owners to buyers
The human mind locks on to pictures and associations. If your product is associated with a human face, it will elicit more trust and be retained in memory over faceless competitor stores. Tell the whole world about yourself! Talk about how and what you are making or selling. Make millions of users fall in love with your work!
- Video announcements for each product/service
Right now, photographs are too flat for your products presentation. Supplement your announcement with a short clip, which will describe your product better than words can and inspire the client to place an order.
- Store video blog to talk about important happenings and events
Social media have influenced both the way information is perceived and the way it is distributed. If you highlight an event that is important to your business in the familiar social media format, supplementing the text with photos and videos, you will find an active response among your clients. Supporters from around the world will be able to follow you, while newcomers will become more loyal to your store over competitors.
- Online video sales (streaming), video auctions, game models
You can set up video product sales in real time through streaming video. This kind of video is seeing rapid growth right now, and in the coming years, a massive surge is expected in this industry.
The world is not staying still. The Internet is changing the formats for processing information, and the key task for businesses is to predict the new trends in how to influence their clients. The future is in video content, and whoever understands that first will have a huge advantage over their competition.