Circle acquires Trigger Finance to deliver new products for crypto assets

Circle, a payment app which uses open internet standards and protocols, including blockchain announced today they acquired real-time notification investing app Trigger Finance in order to merge efforts to deliver new investment products for crypto assets.

The Trigger team will also anchor Circle’s new office location in New York City, joining Circle’s growing list of talent centers in Boston, San Francisco, Dublin, London, and Beijing. Trigger’s team includes former technologists from Google and traders from Wall Street who have a passion for building products for everyday consumers and investors. Trigger’s founders were graduates of Cornell Tech’s engineering graduate school and Trigger was a recent participant in the Morgan Stanley Multicultural Innovation Lab.

Trigger was a mobile investing platform that removed emotion from the investing process through a simple “If This, Then That” investment rules. Trigger served thousands of retail investors who used it to track a variety of asset classes such as US equities, cryptocurrencies, commodities, and various currency pairs. “Triggers” used for tracking events and making investments in crypto assets comprised the fastest growing part of their customer base.

Circle already enables clients to use cryptographic assets and public blockchains seamlessly as payment rails, and the company plans to continue bringing the world of open money protocols to more people by leveraging its infrastructure and trading operations in the form of new mobile products for individual retail investors.