Decentralized, community-driven search engine Presearch ready to launch beta has announced the upcoming beta launch of its decentralized, community-driven search engine built to disrupt the multi-billion-dollar internet search industry. Presearch’s transparent ranking factors combine human curation with scalable machine learning, a contrast to what it says are “manipulated algorithm-driven methods standard among today’s industry giants.”

In a world in which one company controls 77% of all searches, influencing trillions in spending and acting as a primary gatekeeper to the internet, Presearch believes that its community-driven search engine is a necessity. Already in use since 2013 as an internal tool, Presearch will launch in beta in September 2017.

A community-based decision-making process ensures everyone’s interests are aligned. The Presearch community can also vote on and fund new development projects, continually optimizing the platform.

Colin Pape, Founder of Presearch said:
“While Google is generally thought of as a neutral entity for search, the company answers to Wall Street and operates very secretively. They’ve become known for promoting themselves at the expense of alternatives and appropriating others’ information, blaming it on ‘the algorithm.’ The reality is that they manipulate results and justify changes as being best for the user. With Presearch, I wanted to flip that business model on its head and put power over information back into the hands of all internet users.”

By rewarding members for using, promoting, and contributing to the Presearch platform, the company will create a scalable “Wikipedia for search” to discover the best content for each inquiry. Presearch’s curation and overall development of the platform will be incentivized with the Presearch Token (PST). Sale of the PST Ethereum ERC20 token began back on July 25th and is still ongoing.

Advisors to the company include internet pioneer, Rich Skrenta, who sold his search engine Blekko to IBM Watson; open-source search innovator Trey Grainger, SVP of Engineering at Lucidworks; and technology lawyer Addison Cameron-Huff, whose experience includes working with Ethereum’s founding team.

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