Bitmark and IFTTT release Applets for planning your digital estate

Bitmark’s universal system for digital property ownership is now available through IFTTT Applets, which makes it easy to begin planning your digital estate and protect your legacy.
Bitmark seeks to accomplish two things. First, provide individuals with a universal digital property system – a secure system for organizing and assigning ownership to important digital assets. Second, make simple tools that interface with the Bitmark system – tools that give individuals control and pave the way to a more free and fair legal framework for our digital lives and valuables.
Increasingly, our most valuable things exist only in our digital lives, where there’s currently no system for individual ownership. In the physical world, legal systems have robust, elegant solutions for preserving the wealth that we accumulate and create. Bitmark seeks to bridge this gap.

“Individuals create value by living their lives online. But we don’t own our stuff on the Internet. We give it away for free, and we’re losing our freedom in the process.”

Sean Moss-Pultz, Bitmark CEO

Through IFTTT, individuals will be able to easily extract their data from social media, fitness and health apps, productivity and financial software, and much more. Bitmark Applets allow users to simply apply a mark of accepted ownership to a new creation (photos on Instagram, articles on WordPress, code on Github, and more) and embed it into Bitmark’s standardized, universal digital property system. Ownership allows individuals to derive value from their digital property just as we do from the things we own in the physical world: the ability to trade, transfer, donate, bestow, protect, and more.

“Bitmark is a unique service, and doing something incredibly ambitious. Applets will help reach those who are just beginning to think about digital data ownership and attribution.”

Linden Tibbets, IFTTT CEO

The Bitmark property system benefits users in two main ways: attribution and protection of personal data. Users can assign ownership to their valuable data, once it’s bitmarked it will be recorded on Bitmark’s open source public blockchain. When an individual chooses to publicly share their digital property they can be assured that attribution and provenance will be stored in the Bitmark system, available for anyone, anywhere to see.

For creatives like photographers, writers, and artists secure provenance is huge. But provenance is actually quite universal: individuals can have the freedom to choose to keep their data private and protected and completely under their control. For instance, a developer, cancer patient, or estate manager will be relieved to know that the program, health data, or estate specifics that they bitmark, cannot be shared or retrieved through the Bitmark system without complete consent.
When building a digital estate with these Applets, individuals are empowered to protect the assets most valuable to them and plan for their legacies. In partnership with IFTTT, Bitmark is paving the way toward owning our digital lives just like we own everything we buy and build in the physical world.

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