Waves Platform, the crypto-platform for asset/custom token issuance, transfer, and trading on blockchain has brought aboard Alexandra Pestretsova as new Chief Marketing Officer. Alexandra is a veteran of the digital and gaming industries, with 15 years of professional experience — including eight as a marketing director.
She has promoted her businesses across international markets, raising audiences to 200 million from a standing start and moving from zero to $120 million in revenues. Alexandra has a wealth of experience in marketing, from media buying and product analytics to brand management, communications and community management.
Her most recent position was Director of Marketing for My.com, a subsidiary of the Mail.ru Group. She was also previously Vice President of Marketing at Game Insight.
“I am so excited about my new job. It’s so inspiring to do things that have never been done before — by anyone in the whole world. To make something huge, stable and reliable out of something very young, something remarkably powerful and extremely innovative, created by one of the strongest IT visionaries in the world, is a real privilege. The Waves platform isn’t some curiosity or a toy for crypto specialists — it’s bringing blockchain technology to ordinary people and enabling them to do totally new things and that’s truly worthwhile.”