Lurento, a marketplace for high-end car rental recently announced it has added bitcoin as a payment option. Discerning travelers can now rent luxury and sports cars in 70 cities in Europe and, for the first time, pay the contract with bitcoin.
Customers can rent any of 700+ vehicles available on Lurento using BTC. For example, to rent Ferrari 488 Spider in Florence for a day you’ll need 0.47 BTC while a week-long road trip from Monaco to Barcelona in Mercedes S-Class Convertible will cost you 1.58 BTC.
Mihailo Dhoric, CEO of Lurento commented:
“Easiness and security in booking process are our top priority and bitcoin brings exactly that to the table. Our customers can book instantly at any time so there are no restrictions or delays. You can book a flight or arrange a family vacation and pay inbBitcoins. Renting a luxury or sports car shouldn’t be any different.”
“We have strict security and fraud protection policies, so there is no reason to postpone this decision. Bitcoin delivers nearly frictionless transactions and the processing fees are low. However, bitcoin value is volatile and we have to protect our partners. All settlements will be done in national currencies.”
Lurento partnered with SpectroCoin to integrate BTC payments on lurento.com. The UK company is particularly experienced in the European market and it was reasonable to choose them given that Lurento operates in Europe.
More companies are responding to the trend, from travel agencies to airlines. Bitcoin is accepted as universal currency, and it is only natural for travel companies to explore these options and attract more people. However, both car rental and luxury services industry are falling behind.