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Digital asset exchange OKEx participates in Bidooh’s ICO

Bidooh, a real-time, real-audience, digital billboard advertising platform, today announced that digital asset exchanges OKEx has participated in its Initial Coin Offering (ICO). Bidooh launched an ICO pre-sale of its cryptocurrency, DOOH token, on October, 1st, 2018. Bidooh is a facial analysis, digital billboard software platform on the blockchain, promising to revolutionize the $34.8bn Out-of-Home (OOH) advertising industry through democratization, engagement, and transparency.

In addition to its participation in the ICO, OKEx has agreed to use its global reach to promote Bidooh to prospective token purchasers and has endorsed the platform by displaying its own adverts on Bidooh’s network of digital screens.

In a further endorsement for Bidooh, they also reported that within days of the project applying for Huobi’s HADAX exchange, its application was fast-tracked through to the listing process, reaching number two on the exchange’s popular projects page with over 150 pro votes. Huobi is a global financial hub of digital assets which has turned over an accumulated total in excess of $1 trillion since it was established in 2013. The decision to fast-track the DOOH token application followed overwhelming positive market support for the ICO and Bidooh has now been invited to present to three of Huobi’s institutional investors.

“We are delighted to have received this level of institutional support from OKEx, one of the largest digital asset exchanges in the blockchain world. It is very rare for exchanges to engage directly in token sales, so to receive this endorsement is extremely encouraging. We believe this demonstrates just how receptive our Bidooh Platform is to blockchain technology. By providing independent verification of advertising spend and outcomes, our blockchain-based platform will bring a new level of transparency to the industry.”

Abdul Alim, co-founder and CEO, Bidooh

“We believe Bidooh’s platform is well positioned to disrupt the rapidly growing digital advertising market. We are excited to see a real-world example of a traditional business moving to the blockchain for the benefit of both the advertising industry and consumers.”

Estrella Du, Investment Manager at OKEx’s investment arm, OK Blockchain Capital

Bidooh provides a complete turnkey platform which allows businesses to create an advert on the Bidooh app or website and book space in real-time. Within 60 seconds, this is displayed on a selected screen around the globe and data analytics is made immediately available for advertisers to measure the performance of their campaign. Bidooh already has an MVP in place and screens live in multiple locations, along with a growing number of global partners.

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